The former Twitter continues its decline under Musk. By Matt Binder on September 25, 2024 Share on Facebook Share on Twitter Share on Flipboard X is experiencing a decline in users in some of its biggest markets. Credit: Matt Cardy/Getty Images Elon Musk’s social media platform X is losing users in two of its most important markets: the U.S. and UK. According to a new report from the Financial Times, Musk’s X has lost nearly one-fifth of its daily active user base in the U.S. and a whopping one-third in the UK. The data, collected by third-party analytics company SimilarWeb, compares X’s daily active user numbers from May 2023 to September 2024. It’s important to note that as a third-party data firm, SimilarWeb does not have direct access to X’s internal user stats. The company collects data based on web traffic stats. While SimilarWeb’s data includes traffic from mobile devices to mobile websites, SimilarWeb cannot account for activity within X’s official apps on platforms like iOS and Android. (…) As Social Media Today points out, Musk’s company reported a decline in monthly active users over the last year. In X’s EU user base report consisting of data from February to July 2023, Musk’s social media platform had 112.2 million monthly active users in the EU. In the following six month period from August 2023 to January 2024, that number dropped to 111.4 million users. X’s most recent report, covering February to July 2024, showed that its user base in the EU fell once more to 105.9 million.
via mashable: Elon Musk’s X is losing users in the U.S., UK, and EU. X’s own data proves it