Cowboys, national landmarks, the founding fathers, and an old country church. These aren’t descriptions of a Norman Rockwell collection or vintage Marlboro cigarette ads; they are all images the Department of Homeland Security (DHS) has posted on its official social media accounts in recent months. It is a pattern that has become familiar for the agency. Since the start of the second Trump administration, DHS has consistently used its official platforms to push imagery that walks, and often crosses, the line between political messaging and white supremacist dog-whistles. In October 2025, GPAHE exposed a number of X posts by the Department of Homeland Security (DHS) that echoed white supremacist and fascistic imagery to recruit new Immigration and Customs Enforcement (ICE) Agents. In January, DHS again posted an ICE recruitment ad overlaid with the words, “WE’LL HAVE OUR HOME AGAIN,” a reference to a song written and popularized by white nationalists, including the racist Proud Boys. The post on Instagram included the song audio but was later removed. The post received widespread press attention and denials of the connection from then-DHS spokeswoman Tricia McLaughlin. Following the backlash, the agency appeared to scale back this style of messaging, with only four other similar recruitment ads being posted since the controversy. Since Markwayne Mullin’s appointment as DHS Secretary in mid-March, however, similar imagery is being posted once again. Now, the images are leveraging a softer, more aesthetic presentation, which broadens the potential audience and makes accountability for the messaging even more ambiguous. While DHS has continually denied connections to extremist symbolism, this latest evolution of its messaging, and the audiences the images continue to resonate with, show that little has changed inside the agency. It is also likely no coincidence that just before this recent spate of posts began, DHS reportedly hired Peyton Rollins, a former social media manager from the Department of Labor (DOL), as a digital communications director. Rollins was responsible for posts on DOL accounts that raised alarm over their connections to white nationalist messaging. Rollins’ personal website is full of similar images, some of which include phrases like “Patriotism, not Globalism” and “GLOBALISM HAS FAILED.”
via graphe; DHS Continues to Post White Supremacist and Christian Nationalist Content on Social Media