A barrage of new data shows just how bad Facebook’s climate misinformation problem is, and how the company profits from it. As world leaders at COP26 in Glasgow try to negotiate the drastic and urgent action needed to avoid total climate catastrophe, a trio of new reports shows that work is being directly undermined by Facebook’s inability to prevent toxic misinformation about climate change from pervading its platform. And two of those reports show how the company is profiting on that toxic misinformation. The first report shows that despite Facebook’s claims that it is putting more resources into tackling climate change misinformation on its platform, the level of engagement with such content shot up by 77% since the beginning of this year.
via vice: Facebook Is Making Millions Off Lies About the Climate Crisis