Looks like a lot of people want to read about the president’s psychological back story. “Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man” by Mary L. Trump has set a first-day sales record for Simon & Schuster, the publisher announced Thursday. The memoir about life in the Trump family and its effects on the psyche of the current commander in chief sold 950,000 copies through Tuesday, the book’s first day of sales, the publisher said in a release. That includes presale orders of all formats. “‘Too Much and Never Enough’ has entered the national conversation in a way that few books ever do, becoming a cultural phenomenon and must-read for anyone seeking to understand the singular family dynamic that produced the most powerful man in the world today. It is at once a revealing psychological portrait and a work of historic importance,” Simon & Schuster chief executive Jonathan Karp said in a statement. Presale and first-day sales numbers are higher now than ever before — and more important to a book’s trajectory, akin to opening-weekend box-office numbers for movies. Online pre-orders have become an essential element of publishers’ sales plans.
via los angeles times: Mary Trump’s memoir sells 950,000 on first day, setting a record for publisher