Ziggi Tyler, a popular Black creator, posted viral videos demonstrating how he could not use phrases with the word “Black” in his Creator Marketplace bio. A series of TikTok videos have gone viral featuring a user being censored for trying to put pro-Black Lives Matter phrases in his bio on the platform’s Creator Marketplace. Ziggi Tyler, a popular Black TikTok creator with more than 370,000 followers, posted several videos this week demonstrating how he could not include phrases in his bio including the word “Black” without being immediately flagged for “inappropriate content.” The Creator Marketplace connects popular TikTok users with brands for promotions. Tyler tried a number of phrases, including ones declaring his support for “Black Lives Matter,” “black people,” “black voices” and “black success,” and simply stating “I am a black man” — all of which would immediately trigger a pop-up message prompting him to “remove any inappropriate content.”
But putting “supporting white supremacy” or “supporting white success” in his bio did not prompt the same inappropriate content message. Neither did “I am a neo-Nazi.” Tyler’s videos gained wide attention on the platform, with two of them reaching more than 1 million views. His concerns also gained attention on Twitter.
via nbcnnews TikTok algorithm error sparks allegations of racial bias