The first images of “The Last Battle” seem designed to rile people on the conservative side of the culture wars: public nudity, strippers, children dressed in drag — symbols of a society supposedly in a moral free fall. Then the online video pivots to more extreme material: quick-cut scenes of attacks on White people, bogus allegations of election fraud and a parade of pictures purporting to show “the Jewish Communist takeover.”. The six-minute video, distributed on gaming platforms and social media, rapidly reveals itself as a visually arresting propaganda piece — a recruiting tool for far-right extremists that draws viewers in with “They’re coming for your guns” and “They’re opening your borders” and then hits them with “They’re humiliating your race” and “Defend your race.” The far-right groups that blossomed during Donald Trump’s presidency — including white supremacists, self-styled militias and purveyors of anti-government conspiracy theories — have created enduring communities by soft-pedaling their political goals and focusing on entertaining potential recruits with the tools of pop culture, according to current and former members of the groups and those who study the new extremism. They approach young people on gaming platforms, luring them into private rooms with memes that start out as edgy humor and gradually grow overtly racist. They literally sell their ideas, commodifying their slogans and actions as live streams, T-shirts and coffee mugs. They insinuate themselves into chats, offering open ears and warm friendship to people who are talking online about being lonely, depressed or chronically ill. The pathways into the kind of extremism that led to the Jan. 6 assault on the Capitol, threats against lawmakers and last year’s armed confrontations at state capitals nationwide are often initially anything but ideological. (…) “They befriend young players,” passing along anti-Black and antisemitic memes, said Picciolini, who runs the Free Radicals Project, which seeks to de-radicalize extremists. “They do the same thing in depression forums and autism communities online. They find people looking for help and they invite them to chat, send them funny memes. Some kids see those memes and say, ‘Not cool’ and some giggle. Those who giggle get invited to private rooms.” White supremacists, militias, men’s rights groups, anti-Muslim agitators and other extremist organizers have created a loosely linked network of multimedia offerings, including videos, podcasts, lectures, articles and games such as Black Lives Splatter, which challenges players to drive their vehicles into as many Black Lives Matter demonstrators as they can.
via washington post: From memes to race war: How extremists use popular culture to lure recruits